← Benjamin Cowen

Bitcoin Social Interest: Dozens of us Left

2026-07-23

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8m

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6 min read

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BTC around $64,000 is being framed as a cycle with almost no social heat: social interest is ~0.25, about 2018-like and far below the 2021 mania. The setup is argued to mirror 2018 market structure too, with 60k support in 2026 versus 6k in 2018, a February low, late-June sweep, May lower highs, and late-March/early-April higher lows. The bigger claim is that weak social attention is dragging everything else with it — YouTube views, new subscribers, X followers, Google Trends, and alt breadth — so dominance stays high and most alts still lag. Social interest is expected to keep falling before bottoming, possibly in the next 6-12 months, with a low maybe later this year or early next year.

  • BTC trades around $64,000 while social interest sits near 0.25, with 2018-like apathy still in place.
  • In the last bear market in July, social interest was about 0.5 — roughly double the current level.
  • Current BTC structure is said to match 2018: 60k support in 2026 versus 6k in 2018, a February low, late-June sweep, lower highs in May, and higher lows in late March and early April.
  • BTC social interest and market structure are described as basically the same thing as 2018.
  • Bitcoin social risk is described as extremely low, with “dozens of us left.”
  • Social risk is defined by Google Trends, Coinbase app rank, YouTube subscribers, YouTube views, and X followers across Bitcoin, crypto, exchange, and layer-one analysts.
  • Combined YouTube views across the listed crypto channels averaged 3-4 million a day in the heyday and are now about 358,000 a day, an order-of-magnitude drop over 5 years.
  • Across the same crypto and Bitcoin YouTube channels, subscribers average about 285 new subscribers a day now versus 50,000-60,000 a day in 2021.
  • Followers to various analysts on X average around 4,000 new followers a day versus over 100,000 a day in 2021, about 1/20th of that level.
  • Followers to various layer ones average about 8,000 new followers per day versus over 100,000 a day in 2021, less than 10% of the peak.
  • Google Trends search interest for BTC “really never got going this cycle,” and crypto asset weighted sentiment has been trending down since 2021.
  • Wikipedia page views for BTC were used in 2017 and 2021 but not really this cycle, marking a major difference versus the last two cycles.
  • The decline in social interest since 2021 is linked to the decline in the advanced decline index of the top 100 cryptocurrencies since 2021.
  • BTC had a bull market, but many altcoins did not; a lot kept going down, and many are now below their 2022 lows rather than near their 2021 highs.
  • BTC dominance excluding stables is still relatively elevated and trending higher, because there are not a lot of people left in the space and there was no broad rotation into alts.
  • Social interest is expected to keep going down before it goes back up, with a bottom possibly later this year or early next year and a low sometime in the next 6-12 months.